As a successful trial attorney, I am often asked how we resolve so many million and multi-million dollar cases. The simple truth is that we treat every case as if it is a high value case. Part of our best practice is to ensure that we have animations and/or demonstrative medical illustrations prepared for every case. When we show up to mediation and we have our medical illustrations and/or animations presented to the adjuster for the defense, they know we are serious and ready for trial. The return on our investment of animations and medical illustrations is, without question, the best money we spend in each case.
As a trial lawyer, you have worked countless hours on your cases and have fought to move the case toward a potential settlement or trial for your client. One of the key weapons you need in your arsenal is one or more well thought out demonstrative exhibits. Depending on the case, some of these exhibits may be as simple as going down to your local hardware store and buying some hose to show the length of an intestine. Others are going to take some more time and expertise to get what you need to make an impression on the opposing side or jury. If you will need animations or illustrations, it is important to give yourself, and the company you are working with, adequate time to properly assess the case and develop strong graphics. The question is, how much time is adequate?
The answer to this question hinges on your knowledge of the case and your ability to communicate these details to the company doing your demonstratives. At Focus Graphics, we recommend giving yourself at least 10 days for the first illustration and 3 days for each additional illustration. For example, if you think you are going to need 4 illustrations, you should budget 19 days. For animations, you should plan at least 30 days.
Focus Graphics is unique in that we offer focus groups as an added service to our clients. These focus group sessions are invaluable for your case as they provide an understanding of what the jury interprets from the graphics you want to show in your live case. If you are going to take advantage of this service, you should budget an extra 30 days – this will allow time for the focus group(s) to take place and for changes to be made to the animations and illustrations, if needed. Do you want some more information about why it is so important to send your demonstratives to focus groups? Read more about that here.